The world continues to change at a rapid pace and keeping up with those changes challenges all of us at times. The world of communications rises to the most challenging changes. Whether you communicate with your target audiences through social media or emails, including images and video can increase your reach and effectiveness. Top communicators capitalize on that trend.
Here are some important statistics compiled by the good people at HubSpot:
- Facebook posts with images see 2.3X more engagements than those without images. (Buzzsumo, 2015)
- Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
- Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
- 55% of people consume video content thoroughly. (HubSpot, 2016)
- Video is projected to claim more than 80% of all web traffic by 2019 (HubSpot, 2017)
- Embedding videos in landing pages can increase conversion rates by 80% (HubSpot)
Dimension Strategies helps clients with communications strategies to effectively reach their clients. Our work covers civic and public engagement for candidates and independent groups doing electoral work; foundations and nonprofit advocacy groups focused on public policy; and, corporations interested in broadening their consumer bases.
Contact us at info@dimensionstrat.com to help you with your strategic communication needs.
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